Challenging the Norms at DeBoer’s
The automotive service industry has long been perceived as a male-dominated field, with the expectation that men are the primary decision-makers when it comes to vehicle maintenance and repairs. However, this outdated notion is quickly changing as more women step into leadership and customer-facing roles, proving that expertise, communication, and customer care are not gender-specific. At DeBoer’s, our team of knowledgeable, skilled, and customer-focused women is redefining what it means to work in automotive service.

Breaking the Stereotype: Do Customers Prefer to Speak with Men?
It’s a common assumption that when a man brings his car in for service, he wants to speak with another man. While DeBoer’s certainly accommodates all preferences—Chris, our male Service Advisor, is always available—we’ve found that most customers, regardless of gender, are completely satisfied and often delighted with the expertise and approachability of our female team members.