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(973)529-836083 State Route 23 NorthHamburg, NJ 07419
Bill DeBoer

Bill DeBoer

William J. DeBoer is the Visionary at DeBoer’s Auto. As the company’s CEO, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Passionate about computers from an early age, Bill’s interest in technology gravitated to cars while he was in college. By obtaining a Certificate in Automotive Technology followed by a B.S. in Business Management from Penn State, Bill was able to fuse his interests into a car technology specialization and join the family business shortly thereafter.

Recent posts by Bill DeBoer

1 min read

Choosing the Right Repair Shop:

By Bill DeBoer on Dec 30, 2025, 1:58:11 PM

Part 4: Aligning with Your Affordability Goals

Selecting a repair shop isn't just about convenience—it's a strategic decision that impacts your CPM and long-term vehicle affordability. For B2C owners and small fleets, partnering with a trustworthy provider like DeBoer's Auto can yield significant savings through expertise and transparency.

Topics: Setting Affordable Repair Goals
2 min read

The Power of Preventive Maintenance

By Bill DeBoer on Dec 26, 2025, 1:44:59 PM

Part 3: Reducing Costs and Extending Vehicle Life
If our goal is to treat car ownership as an investment, then preventive maintenance is the cornerstone of that strategy. It’s about transforming the stress of a potential breakdown into a predictable, manageable routine. At DeBoer's Auto, we encourage every driver—whether you're commuting to work or managing a small business fleet—to see maintenance as an investment that directly lowers your Cost Per Mile (CPM).

2 min read

Budgeting for Auto Repairs:

By Bill DeBoer on Dec 18, 2025, 1:19:00 AM

Part 2: Strategies to Minimize Financial Surprises

For many car owners, the phrase "unexpected repair" is enough to derail a household budget. At DeBoer's Auto, we see this frequently: a single breakdown can suddenly cost hundreds, if not thousands, of dollars. But what if those costs weren't emergencies? What if they were predictable investments?

Topics: Strategize and Save on Auto Maintenance
2 min read

Rethinking Car Ownership: From Expense to Investment –

By Bill DeBoer on Dec 9, 2025, 11:45:00 AM

Part 1: Rethinking Car Ownership: From Expense to Investment –

Introducing Cost Per Mile
In today's economy, owning a vehicle is often viewed as a necessary but burdensome expense. It feels like you're constantly paying out money—from the loan payment to the gas pump to the occasional surprise repair bill. However, at DeBoer's Auto, we encourage a paradigm shift: think of your car not in terms of those sporadic bills, but as an investment measured by Cost Per Mile (CPM).
This metric—total ownership costs divided by the miles you drive—provides a much more accurate picture of how affordable your car truly is. It helps you maximize its value over its entire lifespan.

Topics: Car Ownership - Cost Per Mile
3 min read

Behind the Scenes at the Skilled Trades & Apprenticeship Fair 

By Bill DeBoer on Dec 4, 2025, 11:45:00 AM

Recently, Mount Olive High School opened its doors to a few hundred high school juniors and seniors from across New Jersey for the Skilled Trades & Apprenticeship Fair. The energy was light but full of purpose — students mingling, asking questions, and exploring possibilities for their future. Some weren’t quite sure where they wanted to go after graduation, while others had a clear plan and were eager to take their next step. Either way, everyone came ready to learn.

Topics: Consider A Career in Trades
1 min read

A Thanksgiving Message from Bill DeBoer

By Bill DeBoer on Nov 27, 2025, 11:30:00 AM

As we enter this season of gratitude, I wanted to take a moment to extend my warmest wishes for a very Happy Thanksgiving. This time of year reminds us of what truly matters—family, community, and the people who support us every single day.

Topics: Happy Thanksgiving from Bill DeBoer
3 min read

Hands-On Training: Boosting Skills for Automotive Technicians

By Bill DeBoer on Nov 20, 2025, 10:20:31 AM

The Importance of Hands-On Training in the Automotive Industry

In today’s fast-paced automotive industry, theoretical knowledge alone is not enough to excel. Hands-on training is crucial for automotive technicians who want to stay ahead in their careers. Engaging directly with the tools, technologies, and real-world problems you'll face daily provides a deeper understanding that books and lectures simply can't offer. Hands-on training allows technicians to apply what they've learned in a controlled environment, gaining practical skills that are immediately transferable to the workplace. This type of experiential learning can significantly shorten the learning curve and increase job readiness.

3 min read

A Smarter Way...to Handle Auto Repairs

By Bill DeBoer on Nov 18, 2025, 1:50:40 PM

Let’s be honest—no one wakes up excited about unexpected car repairs. They always seem to happen at the worst possible time, adding stress to your schedule, your plans, and of course… your budget. At DeBoer’s, we understand that keeping your vehicle safe and reliable shouldn’t leave you feeling overwhelmed. That’s exactly why we’ve teamed up with Dignifi, our newest financing partner, to make the repair process easier, smoother, and far more manageable.

2 min read

DeBoer’s Auto Receives the GSETA Corporate Partnership Award

By Bill DeBoer on Nov 4, 2025, 11:45:00 AM

Hamburg, NJ – DeBoer’s Auto is proud to announce that it has been recognized with the GSETA Corporate Partnership Award, presented by the Garden State Employment and Training Association (GSETA) at this year’s GSETA Conference in Atlantic City. The award honors businesses that have made a significant and sustained impact on New Jersey’s workforce through leadership, innovation, and collaboration in workforce and economic development.

Topics: Apprenticeship Programs Workforce Development
4 min read

Supporting Veterans Through the DT’S Row to Hold Fast Event

By Bill DeBoer on Oct 18, 2025, 11:25:25 AM

I’ve known Dave Thomas "DT" since high school. Over the years I’ve watched him grow into someone who’s deeply committed to giving back to the community. When DT attended a Big Fish Foundation event in 2021, he returned with a renewed sense of purpose and a desire to make a tangible difference in the lives of veterans. That experience inspired him to create the DT Hold Fast Row, a fundraising event that combines fitness, teamwork, and community impact to support the Big Fish Foundation.

The Big Fish Foundation is a veteran nonprofit that reconnects veterans after service. One of the biggest challenges veterans face is losing touch with the people they served alongside for years. DT understood this struggle personally, and the Hold Fast Row was his way of turning passion into action, reconnecting veterans, and building a community of support.

What “Hold Fast” Means
 For DT, “Hold Fast” is more than a motto—it’s a principle that guides his life. It reminds him to stay committed to relationships and friendships, including the ones formed at Big Fish Foundation events, and to create opportunities for other veterans to stay connected as well.

That philosophy is at the heart of this event. It’s about holding fast to family, friends, and community, while fostering networks that strengthen the veteran community. The DT Hold Fast Row isn’t just a physical challenge—it’s a way to build meaningful relationships and raise awareness for a cause that makes a real difference.
Topics: Hold Fast DT's Hold Fast Row Big Fish Foundation