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(973)529-836083 State Route 23 NorthHamburg, NJ 07419
Bill DeBoer

Bill DeBoer

William J. DeBoer is the Visionary at DeBoer’s Auto. As the company’s CEO, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Passionate about computers from an early age, Bill’s interest in technology gravitated to cars while he was in college. By obtaining a Certificate in Automotive Technology followed by a B.S. in Business Management from Penn State, Bill was able to fuse his interests into a car technology specialization and join the family business shortly thereafter.

Recent posts by Bill DeBoer

2 min read

Real-Life Wins: Case Studies

By Bill DeBoer on Jan 6, 2026 2:15:00 PM

Part 5: Affordable Car Ownership and the Cost-Per-Mile Mindset
We've talked a lot about the theory behind smart car ownership—understanding your Cost Per Mile (CPM), budgeting effectively, and the power of preventive maintenance. But theory is always more powerful when you see it in action. At DeBoer's Auto, we've been fortunate to witness countless success stories where focusing on CPM and consistent care has transformed vehicles from typical expenses into enduring, reliable assets.

1 min read

Choosing the Right Repair Shop:

By Bill DeBoer on Dec 30, 2025 1:58:11 PM

Part 4: Aligning with Your Affordability Goals

Selecting a repair shop isn't just about convenience—it's a strategic decision that impacts your CPM and long-term vehicle affordability. For B2C owners and small fleets, partnering with a trustworthy provider like DeBoer's Auto can yield significant savings through expertise and transparency.

Topics: Setting Affordable Repair Goals
2 min read

The Power of Preventive Maintenance

By Bill DeBoer on Dec 26, 2025 1:44:59 PM

Part 3: Reducing Costs and Extending Vehicle Life
If our goal is to treat car ownership as an investment, then preventive maintenance is the cornerstone of that strategy. It’s about transforming the stress of a potential breakdown into a predictable, manageable routine. At DeBoer's Auto, we encourage every driver—whether you're commuting to work or managing a small business fleet—to see maintenance as an investment that directly lowers your Cost Per Mile (CPM).

2 min read

Budgeting for Auto Repairs:

By Bill DeBoer on Dec 18, 2025 1:19:00 AM

Part 2: Strategies to Minimize Financial Surprises

For many car owners, the phrase "unexpected repair" is enough to derail a household budget. At DeBoer's Auto, we see this frequently: a single breakdown can suddenly cost hundreds, if not thousands, of dollars. But what if those costs weren't emergencies? What if they were predictable investments?

Topics: Strategize and Save on Auto Maintenance
2 min read

Rethinking Car Ownership: From Expense to Investment –

By Bill DeBoer on Dec 9, 2025 11:45:00 AM

Part 1: Rethinking Car Ownership: From Expense to Investment –

Introducing Cost Per Mile
In today's economy, owning a vehicle is often viewed as a necessary but burdensome expense. It feels like you're constantly paying out money—from the loan payment to the gas pump to the occasional surprise repair bill. However, at DeBoer's Auto, we encourage a paradigm shift: think of your car not in terms of those sporadic bills, but as an investment measured by Cost Per Mile (CPM).
This metric—total ownership costs divided by the miles you drive—provides a much more accurate picture of how affordable your car truly is. It helps you maximize its value over its entire lifespan.

Topics: Car Ownership - Cost Per Mile
3 min read

Behind the Scenes at the Skilled Trades & Apprenticeship Fair 

By Bill DeBoer on Dec 4, 2025 11:45:00 AM

Recently, Mount Olive High School opened its doors to a few hundred high school juniors and seniors from across New Jersey for the Skilled Trades & Apprenticeship Fair. The energy was light but full of purpose — students mingling, asking questions, and exploring possibilities for their future. Some weren’t quite sure where they wanted to go after graduation, while others had a clear plan and were eager to take their next step. Either way, everyone came ready to learn.

Topics: Consider A Career in Trades
1 min read

A Thanksgiving Message from Bill DeBoer

By Bill DeBoer on Nov 27, 2025 11:30:00 AM

As we enter this season of gratitude, I wanted to take a moment to extend my warmest wishes for a very Happy Thanksgiving. This time of year reminds us of what truly matters—family, community, and the people who support us every single day.

Topics: Happy Thanksgiving from Bill DeBoer
3 min read

Hands-On Training: Boosting Skills for Automotive Technicians

By Bill DeBoer on Nov 20, 2025 10:20:31 AM

The Importance of Hands-On Training in the Automotive Industry

In today’s fast-paced automotive industry, theoretical knowledge alone is not enough to excel. Hands-on training is crucial for automotive technicians who want to stay ahead in their careers. Engaging directly with the tools, technologies, and real-world problems you'll face daily provides a deeper understanding that books and lectures simply can't offer. Hands-on training allows technicians to apply what they've learned in a controlled environment, gaining practical skills that are immediately transferable to the workplace. This type of experiential learning can significantly shorten the learning curve and increase job readiness.

3 min read

A Smarter Way...to Handle Auto Repairs

By Bill DeBoer on Nov 18, 2025 1:50:40 PM

Let’s be honest—no one wakes up excited about unexpected car repairs. They always seem to happen at the worst possible time, adding stress to your schedule, your plans, and of course… your budget. At DeBoer’s, we understand that keeping your vehicle safe and reliable shouldn’t leave you feeling overwhelmed. That’s exactly why we’ve teamed up with Dignifi, our newest financing partner, to make the repair process easier, smoother, and far more manageable.

2 min read

DeBoer’s Auto Receives the GSETA Corporate Partnership Award

By Bill DeBoer on Nov 4, 2025 11:45:00 AM

Hamburg, NJ – DeBoer’s Auto is proud to announce that it has been recognized with the GSETA Corporate Partnership Award, presented by the Garden State Employment and Training Association (GSETA) at this year’s GSETA Conference in Atlantic City. The award honors businesses that have made a significant and sustained impact on New Jersey’s workforce through leadership, innovation, and collaboration in workforce and economic development.

Topics: Apprenticeship Programs Workforce Development