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(973)529-836083 State Route 23 NorthHamburg, NJ 07419
Bill DeBoer

Bill DeBoer

William J. DeBoer is the Visionary at DeBoer’s Auto. As the company’s CEO, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Passionate about computers from an early age, Bill’s interest in technology gravitated to cars while he was in college. By obtaining a Certificate in Automotive Technology followed by a B.S. in Business Management from Penn State, Bill was able to fuse his interests into a car technology specialization and join the family business shortly thereafter.

Recent posts by Bill DeBoer

3 min read

The Stakes are Higher Than Ever! Announcing the 4th Annual Benny's Bodegas 50/50

By Bill DeBoer on Mar 12, 2026 1:45:00 PM

Get ready, folks! We're thrilled to announce the return of the event you've come to love and look forward to every spring: the 4th Annual Benny's Bodegas 50/50! This marks the fourth consecutive year that we have proudly partnered with Benny's Bodegas to host this fantastic community event, and we're celebrating this milestone by raising the stakes to an all-new, record-breaking level.A Grand Prize That Will Change Everything

Topics: 4th Annual 50/50 to Benefit Benny's Bodega
2 min read

Automotive Career Night: Parents & Students at DeBoer's Auto

By Bill DeBoer on Mar 10, 2026 2:40:32 PM

As a parent, you are constantly looking for opportunities that set your high schooler up for a successful, stable, and rewarding future. If your student in Sussex County is exploring their next steps, or if you're seeking a path for them that moves beyond a traditional four-year college, we invite both of you to an essential information session: DeBoer’s Auto’s Automotive Career Night.

This open house is designed to give you and your student a transparent, in-depth look at the immense opportunities within the modern automotive industry—a field that offers far more than you might imagine.

Topics: Explore Opportunities in Auto Industry
3 min read

DeBoer’s Explains: Why Winter Maintenance Matters

By Bill DeBoer on Feb 3, 2026 1:16:25 PM

Winter Isn’t Letting Up: Why Staying Ahead of Maintenance is the key to living life uninterrupted.

After a couple of snowstorms that dumped on us in January, it feels like the winter weather is just not letting up. When the snow starts piling up and the temperatures plummet toward zero, the last thing you want to deal with is a vehicle that won't cooperate.

Topics: Winter maintenance tips
2 min read

Turn Your Points into Honor: Support Our Hamburg Hometown Heroes

By Bill DeBoer on Jan 30, 2026 1:45:33 PM

Our community in the Borough of Hamburg has always been defined by the people who call it home. This year, we have a special opportunity to look back at the men and women who didn't just live here, but served the entire country.

The Mayor and Council have proposed the Hometown Heroes Recognition Program, and we’ve found a way for you to help bring this tribute to life using your loyalty rewards.

Topics: Hamburg Hometown Heroes
2 min read

A Decade of Excellence: Celebrating 10 Years of Josh Kays

By Bill DeBoer on Jan 28, 2026 11:18:00 AM

If you’ve driven through Hamburg anytime over the last decade with your eyes open, you’ve seen the transformation. Since 2016, DeBoer’s Auto has evolved from a two-bay local shop into a multi-location business, including the expansion of our Fleet Truck Center. It’s been a whirlwind of growth, and running alongside the growth with excitement is our own: Josh Kays.

Today, we are incredibly proud to celebrate Josh’s 10th anniversary with the DeBoer’s family. Often called "The Rock" by the team, Josh hasn't just witnessed our growth—he’s been instrumental in building it.

Topics: 10 years of dedication
3 min read

Don't Let Your Car Hold You Hostage: Why the REPAIR Act Matters to YOU!

By Bill DeBoer on Jan 20, 2026 11:45:00 AM

Hey fellow drivers!

Ever felt like your car is getting smarter, but your options for fixing it are getting dumber? You’re not alone. In an age where everything from your phone to your fridge is "smart," our cars are becoming rolling computers that generate a massive amount of data. And who controls that data? Often, it's the car manufacturers, not you, the owner!

This is exactly why the REPAIR Act (Right to Equitable and Professional Auto Industry Repair) is so incredibly important for every single one of us who owns a vehicle.

Topics: REPAIR Act - How it benefits you
2 min read

Real-Life Wins: Case Studies

By Bill DeBoer on Jan 6, 2026 2:15:00 PM

Part 5: Affordable Car Ownership and the Cost-Per-Mile Mindset
We've talked a lot about the theory behind smart car ownership—understanding your Cost Per Mile (CPM), budgeting effectively, and the power of preventive maintenance. But theory is always more powerful when you see it in action. At DeBoer's Auto, we've been fortunate to witness countless success stories where focusing on CPM and consistent care has transformed vehicles from typical expenses into enduring, reliable assets.

1 min read

Choosing the Right Repair Shop:

By Bill DeBoer on Dec 30, 2025 1:58:11 PM

Part 4: Aligning with Your Affordability Goals

Selecting a repair shop isn't just about convenience—it's a strategic decision that impacts your CPM and long-term vehicle affordability. For B2C owners and small fleets, partnering with a trustworthy provider like DeBoer's Auto can yield significant savings through expertise and transparency.

Topics: Setting Affordable Repair Goals
2 min read

The Power of Preventive Maintenance

By Bill DeBoer on Dec 26, 2025 1:44:59 PM

Part 3: Reducing Costs and Extending Vehicle Life
If our goal is to treat car ownership as an investment, then preventive maintenance is the cornerstone of that strategy. It’s about transforming the stress of a potential breakdown into a predictable, manageable routine. At DeBoer's Auto, we encourage every driver—whether you're commuting to work or managing a small business fleet—to see maintenance as an investment that directly lowers your Cost Per Mile (CPM).

2 min read

Budgeting for Auto Repairs:

By Bill DeBoer on Dec 18, 2025 1:19:00 AM

Part 2: Strategies to Minimize Financial Surprises

For many car owners, the phrase "unexpected repair" is enough to derail a household budget. At DeBoer's Auto, we see this frequently: a single breakdown can suddenly cost hundreds, if not thousands, of dollars. But what if those costs weren't emergencies? What if they were predictable investments?

Topics: Strategize and Save on Auto Maintenance