Our community in the Borough of Hamburg has always been defined by the people who call it home. This year, we have a special opportunity to look back at the men and women who didn't just live here, but served the entire country.

The Mayor and Council have proposed the Hometown Heroes Recognition Program, and we’ve found a way for you to help bring this tribute to life using your loyalty rewards.

If you’ve driven through Hamburg anytime over the last decade with your eyes open, you’ve seen the transformation. Since 2016, DeBoer’s Auto has evolved from a two-bay local shop into a multi-location business, including the expansion of our Fleet Truck Center. It’s been a whirlwind of growth, and running alongside the growth with excitement is our own: Josh Kays.

Today, we are incredibly proud to celebrate Josh’s 10th anniversary with the DeBoer’s family. Often called "The Rock" by the team, Josh hasn't just witnessed our growth—he’s been instrumental in building it.

Hey fellow drivers!

Ever felt like your car is getting smarter, but your options for fixing it are getting dumber? You’re not alone. In an age where everything from your phone to your fridge is "smart," our cars are becoming rolling computers that generate a massive amount of data. And who controls that data? Often, it's the car manufacturers, not you, the owner!

This is exactly why the REPAIR Act (Right to Equitable and Professional Auto Industry Repair) is so incredibly important for every single one of us who owns a vehicle.

Part 5: Affordable Car Ownership and the Cost-Per-Mile Mindset
We've talked a lot about the theory behind smart car ownership—understanding your Cost Per Mile (CPM), budgeting effectively, and the power of preventive maintenance. But theory is always more powerful when you see it in action. At DeBoer's Auto, we've been fortunate to witness countless success stories where focusing on CPM and consistent care has transformed vehicles from typical expenses into enduring, reliable assets.

Part 4: Aligning with Your Affordability Goals

Selecting a repair shop isn't just about convenience—it's a strategic decision that impacts your CPM and long-term vehicle affordability. For B2C owners and small fleets, partnering with a trustworthy provider like DeBoer's Auto can yield significant savings through expertise and transparency.

Part 3: Reducing Costs and Extending Vehicle Life
If our goal is to treat car ownership as an investment, then preventive maintenance is the cornerstone of that strategy. It’s about transforming the stress of a potential breakdown into a predictable, manageable routine. At DeBoer's Auto, we encourage every driver—whether you're commuting to work or managing a small business fleet—to see maintenance as an investment that directly lowers your Cost Per Mile (CPM).

Part 2: Strategies to Minimize Financial Surprises

For many car owners, the phrase "unexpected repair" is enough to derail a household budget. At DeBoer's Auto, we see this frequently: a single breakdown can suddenly cost hundreds, if not thousands, of dollars. But what if those costs weren't emergencies? What if they were predictable investments?

Part 1: Rethinking Car Ownership: From Expense to Investment –

Introducing Cost Per Mile
In today's economy, owning a vehicle is often viewed as a necessary but burdensome expense. It feels like you're constantly paying out money—from the loan payment to the gas pump to the occasional surprise repair bill. However, at DeBoer's Auto, we encourage a paradigm shift: think of your car not in terms of those sporadic bills, but as an investment measured by Cost Per Mile (CPM).
This metric—total ownership costs divided by the miles you drive—provides a much more accurate picture of how affordable your car truly is. It helps you maximize its value over its entire lifespan.

Recently, Mount Olive High School opened its doors to a few hundred high school juniors and seniors from across New Jersey for the Skilled Trades & Apprenticeship Fair. The energy was light but full of purpose — students mingling, asking questions, and exploring possibilities for their future. Some weren’t quite sure where they wanted to go after graduation, while others had a clear plan and were eager to take their next step. Either way, everyone came ready to learn.

As we enter this season of gratitude, I wanted to take a moment to extend my warmest wishes for a very Happy Thanksgiving. This time of year reminds us of what truly matters—family, community, and the people who support us every single day.